by Mike Dennis, Rick Li
J. Michael Dennis and Rick Li of Knowledge Networks compare Internet mode of data collection to telephone-based and in-person data collection.
Jon Moody of Socialware makes the case that user generated Internet content represents a valuable source of insight into understanding and engaging with consumers.
On October 9th, JOR's Managing Editor Steve August sat down for a thought provoking interview with Inside Research founder and Market Research Hall of Famer Jack Honomichl.
Steve Richardson, Director of Communications for the Qualitative Research Consultants Association, gives us an Immersive Research qualitative case study conducted on behalf of the Columbus BalletMet.
Inside Journal of Online Research
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The Journal of Online Research is a publication of the Interactive Marketing Research Organization, part of the Market Research Association.
