Journal of Online Research
An Online Publication of the MRA and IMRO

Lawrence Fisher

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Lawrence Fisher

Current: Faculty, Integrated Marketing Communications Program, Roosevelt University, Chicago IL.

Former: SVP, Research International;SVP, Synovate, SVP, TNS (NFO); SVP, Information Resources, Inc; Manager, Test Marketing Group, Director, MRCA Information Services.

Former Academic positions: University of Michigan, Ann Arbor, the University of Illinois, Chicago, and Northwestern University, Evanston, IL.

Education: Ph.D., Northwestern Univ,(Cultural Anthro) MA, Northwestern Univ (Anthro), & BA University of California Berkeley (Social Psychology). Postdoctoral training at Wharton (Bus. Adm.,U Penn) and University of Chicago (Anthropology & Linguistics). Woodrow Wilson Fellow, NIMH Fellow, NEH Fellow.

Online industry service: EXPLOR Judging Committee (AMA), founding member, IMRO Board of Governors, Head online track, MRA Annual Conference Committee, and External Advisory Board, AC Nielsen Ctr for Marketing Research. Presented at AMA, ARF, MRA, ESOMAR, American Anthro. Association, etc.

Publications: in major industry and social science journals. Book: Colonial Madness (Rutgers Univ Press, 1985)