On October 9th, JOR's Managing Editor Steve August sat down for a thought provoking interview with Inside Research founder and Market Research Hall of Famer Jack Honomichl.
Jon Moody of Socialware makes the case that user generated Internet content represents a valuable source of insight into understanding and engaging with consumers.
Steve Richardson, Director of Communications for the Qualitative Research Consultants Association, gives us an Immersive Research qualitative case study conducted on behalf of the Columbus BalletMet.
J. Michael Dennis and Rick Li of Knowledge Networks compare Internet mode of data collection to telephone-based and in-person data collection.
Conversations
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Inside Journal of Online Research
Most-commented Stories
| Title | Comments |
|---|---|
| Online Qual Takes a Front Seat… | 1 |
| Sense and Online Sensibility | 1 |
Staff
- Birgi Martin, Editor
- Lawrence Fisher, Editor
- Steve August, Managing Editor
Most Active Authors
| Author | Stories |
|---|---|
| Jonathan Moody | 1 |
| Steve Richardson | 1 |
| Mike Dennis | 1 |
| Rick Li | 1 |
Most Active Commenters
| Name | Comments |
|---|---|
| Mary Chales | 4 |
| wang yao | 3 |
| cjx cjx | 1 |
Sponsors
The Journal of Online Research is a publication of the Interactive Marketing Research Organization, part of the Market Research Association.
