Journal of Online Research
An Online Publication of the MRA and IMRO
Interview:  Jack Honomichl on the State of Online Research

On October 9th, JOR's Managing Editor Steve August sat down for a thought provoking interview with Inside Research founder and Market Research Hall of Famer Jack Honomichl.

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Sense and Online Sensibility

Jon Moody of Socialware makes the case that user generated Internet content represents a valuable source of insight into understanding and engaging with consumers.

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Online Qual Takes a Front Seat:  Understanding Young Professionals for BalletMet

Steve Richardson, Director of Communications for the Qualitative Research Consultants Association, gives us an Immersive Research qualitative case study conducted on behalf of the Columbus BalletMet.

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More Honest Answers To Surveys? A Study of Data Collection Mode Effects

J. Michael Dennis and Rick Li of Knowledge Networks compare Internet mode of data collection to telephone-based and in-person data collection.

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Conversations

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Mary Chales

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